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Downtown Barrie upgrades ‘shop local’ Gift Card system

One of Canada’s fastest growing cities is upgrading to a modern Gift Card. The Downtown Barrie Gift Card is a physical Gift Card that can be used with participating businesses downtown, including shops, restaurants, venues and services.

The new Gift Card initiative is the latest shop local push from Downtown Barrie Business Improvement Area (BIA) and replaces the previous e-card system.

Craig Stevens is the Executive Director at Downtown Barrie BIA and said the new Gift Card will be a way for locals to support Main Street businesses:

“It’s really exciting to be launching the brand new, modern Downtown Barrie Gift Card, making it even easier for people to shop local and support their friends and neighbours. With the old e-card, people had to pick the business they wanted to support whereas the new Downtown Barrie Gift Card can be spent with any participating business, giving the recipient flexibility and choice. It’s swipe and go, making it super easy for the person spending the Card and the business receiving it.”

Craig adds: “Organizations can also use the Gift Card for employee appreciation gifts, making a tangible investment in our Main Street businesses who are trying to get themselves back on track after the uncertainty of the last few years. This is a great time to support local and keep dollars here in Barrie.”

One of the Main Street hospitality businesses to accept the Gift Card is Dunlop Diner. Steve Ricalis is the owner of Dunlop Diner and said:

“Dunlop Diner provides fantastic breakfasts and lunches to our community. We are part of the program because it provides a well-supported and proven process of supporting Main Street business by keeping money in our downtown. The benefits of the program will be the opportunity for our customers to directly support our downtown through gifting in a manner that can support all the participating businesses.”

Main Street retail business Shop Blueberry Moon is also part of the Downtown Barrie Gift Card. Heather Kennedy is the owner of Shop Blueberry Moon and said:

“Shop Blueberry Moon is an eclectic retailer that is carefully curated with goods that give back – sourced from small businesses and often local. Those who shop feel an immediate sense of belonging. We are part of the program because we will be part of a collective network of downtown businesses supporting each other. The benefits of a Gift Card program is the ease of use for our customers – one card, many businesses.”

The technology for the Downtown Barrie Gift Card is provided by fintech Miconex in association with international payments technology solutions provider EML Payments.  Miconex operates its Downtown Gift Card concept across Canada.

The Downtown Barrie Gift Card is issued by Peoples Trust Company. Card funds are not insured by the Canada Deposit Insurance Corporation (CDIC) or any other government deposit insurer or agency. Funds do not expire, non-reloadable and no cash access. For Cardholder Agreement or Customer Service: www.getmybalance.com or 1-833-558-1108.